The image to the left is one of a few of my latest updates. I'm going back and reviewing work that I did a while ago and updating where I think it will improve it. When you're busy at this work on a daily basis you can progress fairly quickly. The last few months have flown by and the bar on the execution of my product was raised again the moment I began working with Hunt + Gather.
It's also firmed up my practice with respect to demonstrating how the product is best used. Flat artwork doesn't always make clear the potential in a piece, but using mockups and mini-bodies can really help to make the point. I test everything on mockups now. This means everything comes in repeat as standard and as half-drop is almost always easier on the eye (there are exceptions; very organised linear patterns don't really benefit, for example, and it's good to know when to save yourself the labour), that's the norm from me now too.
There's a future post on the topic of the power of the imagination, and particularly the limits of the imagination, suggested by the above. I will ponder that for a while.